Gender Diversity in the Workplace: What are the benefits for your business?

The benefits of having a higher number of female workers in the workplace have been extensively researched and documented. Not only does it promote diversity and inclusion, but it also has a positive impact on organizational performance and employee well-being. This article will explore the benefits of having higher numbers of female workers in the workplace and provide research to support these claims.

Improved Performance and Innovation Research has shown that companies with higher levels of gender diversity tend to perform better. A study by McKinsey & Company found that companies with more women on their boards outperformed those with fewer women. Another study by the Peterson Institute for International Economics found that companies with at least 30% of women in leadership roles had a higher profit margin than those with fewer women. Additionally, a study by the Harvard Business Review found that gender-diverse teams were more likely to come up with innovative ideas.

Enhanced Problem Solving and Decision Making Having more women in the workplace can lead to improved problem-solving and decision-making. According to a study by the Kellogg School of Management, teams with an equal gender mix were better at problem-solving than all-male or all-female teams. Women are also known for their ability to see problems from different perspectives and offer a wider range of solutions.

Increased Employee Well-being Having a gender-diverse workplace can improve employee well-being. A study by the University of Warwick found that companies with a higher percentage of women had lower levels of employee stress and burnout. Additionally, research has shown that companies with more women tend to have better work-life balance policies and practices.
Improved Customer Relations Having a more diverse workforce can also help organizations better understand and relate to their customers. A study by HBR found that gender diversity in sales teams led to higher revenue and customer satisfaction. Another study found that having female customer service representatives improved customer satisfaction among both male and female customers.

Increased Attractiveness to Talent Companies that prioritize diversity and inclusion are more attractive to potential job candidates. A study by PwC found that 85% of millennials consider an employer's diversity and inclusion policies when making career decisions. Additionally, companies that prioritize diversity are more likely to retain their top talent.

The benefits of having higher numbers of female workers in the workplace are well-documented. Improved performance, innovation, problem-solving, decision-making, employee well-being, customer relations, and attractiveness to talent are just a few of the benefits. Employers should strive to promote gender diversity in their workplaces by implementing policies and practices that attract, retain, and promote women.